Jason is OUT. I'm sending this anyway 👋

Published 5 months ago • 1 min read

Hey Reader,

Jason is in Dublin for the EO Global Leadership Conference.

That means the usual "see what Jason thinks" procedure is in a different time zone.

So, you're hearing from me, Taylor J.

Yes. This is a hostile newsletter takeover.

A coup d'inbox, if you will.

Why?

Because this newsletter doesn't only matter to Jason.

It matters to Growth Experts (and if your priorities are straight, it matters to you, too, Reader 😉).

One of our Q2 rocks (what that means) is to send 6 newsletters this quarter.

If I had held this one back until Jason could sign off on every line, we'd have to cram more newsletters into fewer weeks and make our goal more difficult to achieve.

Don't allow everything to wait on a single path of approval.

You know how it goes... The bigger the company, the longer the chain of "this person needs to approve it first."

Dude. It's a LinkedIn post.

It doesn't need six rounds of feedback.

When you set a goal, you just need to take all the steps necessary to get there. If something blocks you from taking a step, go around/over/under/through it.

Whichever is most efficient :)

This email has already been sent.

I can't take it back, and that's the point.

However, I have ticked one of the 6 tickable boxes for our business as a whole.

Jason surely couldn't be angry about that, right? (Jason, if you're reading this, please don't be angry)

If you need an illustrative story to explain this concept to whoever is doing your marketing, check out the post below:

Small businesses benefit from the beautiful freedoms of speed and iteration.

Lauren (also OUT, in South America) summed that up beautifully in this post.

What are the "pots" sitting in your marketing to-dos while you wait for approval, or a perfect outcome, or one more polish?

Is your founder also in Ireland? Would you accept your own excuse at the end of the quarter when you're reviewing your goals?

Jason will write to you in 2 weeks (if he doesn't, I've failed)

Peace,

Taylor J

We're more than a newsletter.

Way more. Find out how much more →

Time to turn "we should really..." into "done, what's next?"

88305, 111 NE 1st St, 8th Floor, Miami, FL 33132
Unsubscribe · Preferences

Stop shouting into the void

Taylor Jackson snuck in here while Jason wasn't looking last time. He's still in the GE gulag, so I am taking the podium next. Two years in, and they finally handed me the keys. Jason's probably going to regret this. Hi everyone 👋 My name is Marli, and I've been with Growth Experts for a while now. So why am I writing this newsletter today for you to read? Because I’m going to let you in on something cool. Because I know you and I can be cool like that Reader. Marketing is a pretty consistent...

25 days ago • 3 min read

You can't control timing ⏰

Hi Reader, Yesterday, somebody reached out to me who I haven't spoken to in over three years. They were finally ready to start talking about marketing for their business. THREE YEARS after our first conversation… (Firstly, good luck to me trying to attribute the lead source in our CRM on this one. Do I create a new deal, or resurrect the old deal with all the notes?! 🫠) The thing that got to me about this, and why I also made a video on it, is around understanding timing. I can't plan for...

about 1 month ago • 2 min read

“Tech businesses” is not a niche, Jason

Hi Reader, the riches are in the niches. We’ve all heard this many times, me included, yet I’m still marketing my own business way too broadly and wonder why I don’t have a Ferrari* parked in my driveway (yet). How I’ve picked “niches” before I would take our client list, see which industry they were in, consider if I’d like a lot more of those businesses as clients, and then go off and create content and landing pages targeting that industry. The big problem was this was WAY TOO BROAD. Like...

about 2 months ago • 3 min read