Hi Reader, Yesterday, somebody reached out to me who I haven't spoken to in over three years. They were finally ready to start talking about marketing for their business. THREE YEARS after our first conversationā¦ (Firstly, good luck to me trying to attribute the lead source in our CRM on this one. Do I create a new deal, or resurrect the old deal with all the notes?! š« ) The thing that got to me about this, and why I also made a video on it, is around understanding timing. I can't plan for...
about 1 month agoĀ ā¢Ā 2 min read
Hi Reader, the riches are in the niches. Weāve all heard this many times, me included, yet Iām still marketing my own business way too broadly and wonder why I donāt have a Ferrari* parked in my driveway (yet). How Iāve picked ānichesā before I would take our client list, see which industry they were in, consider if Iād like a lot more of those businesses as clients, and then go off and create content and landing pages targeting that industry. The big problem was this was WAY TOO BROAD. Like...
about 2 months agoĀ ā¢Ā 3 min read
Hi Reader, when was the last time you looked at your goals for 2026? Now, Iām not going to pretend Iām this 4am wake-up leadership guru and my business goals are printed on my mirror for me to look at every day. I looked at our 2026 goals for the first time since setting them in December 2025, 2 weeks ago! We were setting our Q3 rocks for the business, and Justin King, who's our business coach helping us at Growth Experts, said, "Hey, let's pull up your 2026 goals. When was the last time we...
2 months agoĀ ā¢Ā 2 min read
Hi Reader, today, Iām talking case studies. The thing everyone knows they should have, but almost nobody wants to make. I get it. They are a lot of work. You need the story, the numbers, the client approval, the design, the write-up. And then after all that, most people skim the headline and move on anyway. Over the last few months, we have put together a few simple case studies and also launched our wall of results, which I completely forgot was live and on our website. Check it out here ā...
3 months agoĀ ā¢Ā 2 min read
Hi Reader, Taylor posted a very simple reminder on LinkedIn a few weeks ago. Check your Google Business Profile and go through your reviews. If you're not happy with them, or perhaps don't have enough, make it easier for your clients to leave feedback. His exact template was: "{name}, thanks for being such an awesome partner to us. Do you mind doing one more thing to be even MORE awesome and leave us an honest google review? Here's the link: {link}" Nothing fancy. Just ask! The boring stuff...
3 months agoĀ ā¢Ā 2 min read
Hi Reader, Every few months, marketing gets a new acronym. AEO, GEO, AI SEO, LLMO, PQRSTUV... okay okay, enough of the jokes. Google's latest guidance on AI search makes one thing pretty clear. This is not a completely new game. From Google Search Central: "AEO" stands for "answer engine optimization" and "GEO" for "generative engine optimization". These are both terms you may see used to describe work specifically focused on improving visibility in AI search experiences. From Google Search's...
4 months agoĀ ā¢Ā 3 min read
Reader, AI has made content easier to create. Which is great. And also a bit of a problem. Because when everyone can create more content, everyone creates more content. More posts. More carousels. More newsletters. More āthought leadershipā. More. More. More. Iām down with this because I am creating more content for Growth Experts too. But it does feel like youāre farting in the wind these days. To counter this, Iāve been trying to record more videos. Not because video is magic. It isnāt....
4 months agoĀ ā¢Ā 2 min read
Hi Reader, Taylor has been placed on newsletter probation. Last week he staged what can only be described as a hostile takeover of this newsletter while I was in Dublin. Annoyingly, it was good, because now I either have to fire him or let him keep doing things like that. For this week though, I've taken the newsletter keys back. To the topic at hand. LinkedIn. I saw a post from Zayd, founder of Valley, about his LinkedIn reach being horrible and him going deep on the data. There are posts...
5 months agoĀ ā¢Ā 2 min read
Hey Reader, Jason is in Dublin for the EO Global Leadership Conference. That means the usual "see what Jason thinks" procedure is in a different time zone. So, you're hearing from me, Taylor J. Yes. This is a hostile newsletter takeover. A coup d'inbox, if you will. Why? Because this newsletter doesn't only matter to Jason. It matters to Growth Experts (and if your priorities are straight, it matters to you, too, Reader š). One of our Q2 rocks (what that means) is to send 6 newsletters this...
5 months agoĀ ā¢Ā 1 min read