|
A weekly newsletter for founders who want clearer, simpler B2B marketing. Expect practical ideas, honest lessons, and behind-the-scenes experiments from Growth Experts.
DISCLAIMER: If you own/run a business, you need to read this, Reader. So, without trying to discourage you from reading the newsletter I wrote, I’m also ok with you pasting it into an LLM so you get the point. Taylor J here again. I watched a video last week that sent me down a rabbit hole. It opened with things like: “A kid born today will never be smarter than AI.”- Sam Altman “Money won’t matter in 2036.”- Elon Musk And then, last week, Greg Brockman ended the GPT-6 Astra briefing with:...
Taylor Jackson snuck in here while Jason wasn't looking last time. He's still in the GE gulag, so I am taking the podium next. Two years in, and they finally handed me the keys. Jason's probably going to regret this. Hi everyone 👋 My name is Marli, and I've been with Growth Experts for a while now. So why am I writing this newsletter today for you to read? Because I’m going to let you in on something cool. Because I know you and I can be cool like that Reader. Marketing is a pretty consistent...
Hi Reader, Yesterday, somebody reached out to me who I haven't spoken to in over three years. They were finally ready to start talking about marketing for their business. THREE YEARS after our first conversation… (Firstly, good luck to me trying to attribute the lead source in our CRM on this one. Do I create a new deal, or resurrect the old deal with all the notes?! 🫠) The thing that got to me about this, and why I also made a video on it, is around understanding timing. I can't plan for...